Things To Keep In Mind

 What are three things to keep in mind when getting started with creating a PSA?

1) Do research. The worst thing you can do is include misinformation in your PSA, so do research and get comfortable with your topic. 

2) Depending on your target audience, you'll have to use different techniques to engage them in the PSA. Consider things that may lead the target audience away from your video, and be sure to avoid them. 

3) Highlight the major and minor points you'd like to make. PSAs are short, and you want to keep your video short, engaging and concise. Don't clutter the video with unnecessary things.